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Ralf H. Komor, Andreas Kohne
Marketing and Sales in the Metaverse

This book brings clarity to the new, often still opaque world of the Metaverse. It concisely shows how the business areas of sales and marketing can specifically unleash their potential within it. Develop…

lieferbar innerhalb 2-3 Wochen

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Simon Kingsnorth
Marketing in Web 3.0

Uncover the opportunities web3 offers marketers whilst avoiding the potential pitfalls with this all-encompassing guide to the metaverse, AI and the future of digital marketing strategy written by industr…

lieferbar innerhalb 2-3 Wochen

Buch

Jacqueline Watts
Law in the Metaverse

As the digital revolution rapidly transforms society it's crucial for legal practitioners to stay ahead of these fundamental changes.Addressing the key challenges faced by businesses, policymakers and ind…

lieferbar innerhalb 1-2 Wochen

Buch

Jieun Kiaer
Conversing in the Metaverse

"How do metaverse technologies change how we communicate with each other? This book explores how existing metaverse technologies affect our communication, both verbal and non-verbal, as well as the r…

Erscheint bald

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Global Perspectives in the Metaverse

The metaverse is undergoing rapid and transformative changes, yet it has thus far lacked a comprehensive scholarly examination from a global and comparative standpoint. The publication addresses existing …

lieferbar innerhalb 2-3 Wochen

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Augmented and Virtual Reality in the Metaverse

This is the first research monograph to explore augmented and virtual reality in the context of the emerging metaverse, and their impact on the future of education, culture, art, society, heritage, health…

lieferbar innerhalb 2-3 Wochen

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Finance and Law in the Metaverse World

This edited volume examines the impact of the metaverse on finance and law. As the commercial development of the internet and digital technology has done for more than thirty years, the metaverse phenomen…

lieferbar innerhalb 2-3 Wochen

Buch

Yaniv Navot
Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied a…

lieferbar innerhalb 1-2 Wochen

Buch

Fouad Touzani
Marketing US Foreign Policy in the MENA Region

"This is an innovative application of a brand personality model to political marketing. It is also an in-depth examination of the impact that such a model has in a unique national polity. All in all,…

lieferbar innerhalb 2-3 Wochen

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Political Marketing in the 2024 U.S. Presidential Election

This book focuses on the spectacle of the 2024 U.S. presidential election from the return of Donald Trump and the decision by Joe Biden to drop out of the presidential race and endorse Kamala Harris as th…

lieferbar ab 14.9.2025.

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Political Marketing and Management in the 2024 UK Election

This book explores the design, execution and impact of political marketing and management in the UK 2024 general election. It covers strategy, branding, advertising, persuasive communication and advertisi…

lieferbar innerhalb 2-3 Wochen

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Gary R Bunt
Islamic Algorithms

Explores the intersection between the internet and Islamic influencers, and how key historical formative figures (and entities) and contemporary individuals have acquired extensive online audiences.

lieferbar ab 27.11.2025.

Buch

Richard Tigges
Can AI Craft Communication?

Can AI craft communication? And how do you get a company to the forefront of the Generative AI (GenAI) movement or at least among the fast followers? At the moment, there are actually far more communicati…

sofort lieferbar

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